Archives du mot-clé : Retailing

nov 04

Research and managerial issues on global retail competition: Carrefour/Wal-Mart

In recent years, two major retailers have been in the headlines of the specialised press, namely Wal-Mart and Carrefour-Promodès. According to the most recent rankings, they are, respectively, numbers one and two in the world in terms of turnover and employment. The irresistible ascension of these two giants brilliantly illustrates the argument surrounding the worldwide …

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nov 04

International expansion and strategies of discount grocery retailers: the winning models

Introduction Discount food retailing has experienced considerable expansion over the last ten years and currently occupies an important position in the European retail industry. However, a certain number of discount retailers have had to abandon the market over the same period, while others have obtained good results both in their domestic markets and abroad.     …

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