Archives du mot-clé : Case studies

nov 04

Research and managerial issues on global retail competition: Carrefour/Wal-Mart

In recent years, two major retailers have been in the headlines of the specialised press, namely Wal-Mart and Carrefour-Promodès. According to the most recent rankings, they are, respectively, numbers one and two in the world in terms of turnover and employment. The irresistible ascension of these two giants brilliantly illustrates the argument surrounding the worldwide …

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